How to buy a movie ticket from a seller on a fake website
It sounds like a no-brainer: buy a ticket from someone on a site that’s actually trying to sell tickets, and watch it.
It sounds easy enough, and for those who’ve been there before, it’s really not.
But as the world’s largest online ticketing company, MovieTickets.com, continues to evolve, and as the company’s founders and CEOs take on the task of cleaning up the mess left by its past mistakes, it seems like a mistake that has been repeated time and time again.
MovieTickets founder and CEO David J. Steinberg has made clear that he’s committed to addressing the issues of scalping, and he’s already taking action.
The company is working to “improve” its system for dealing with fake ticket sellers.
But it seems the problem isn’t going away.
As recently as this week, MovieTix was reporting a significant spike in scalping cases, including the arrest of a woman in Florida for selling counterfeit tickets.
Steinberger has since told the Guardian that the company “reversed its decision to stop taking fake tickets,” adding that “we are taking all steps to improve our process to combat this practice.”
But the company is now in the midst of a major reorganization.
In addition to the removal of a $3.4 million funding round, the company has also been forced to lay off 10% of its employees.
This comes on top of the $10 million it’s losing from the shutdown of the company, and a recent report from the company revealed that it was struggling to fill positions as part of a deal to sell its movie tickets to online ticket resellers.
According to the report, “most MovieTickets customers have never purchased tickets from an online reseller, and many have never used the ticketing platform in the first place.”
According to MovieTickets’ new leadership, the real culprit behind the recent spikes in fake tickets is a “minor issue” with the company itself.
Steinber told the Wall Street Journal that “the real issue is our entire system is not really doing its job.”
That is, he said, the problem is that it’s too easy for an individual ticket seller to make a sale to an individual who can’t verify the ticket is legitimate.
This is a problem, Steinberg said, that has “really never been an issue before” because MovieTickets is “not as sophisticated as a lot of the other platforms.”
That said, he also made clear in the interview that MovieTickets will continue to work to improve its system, and that it will “continue to be a platform that has the ability to make people aware of any issue.”
This means, of course, that MovieTickets will also be working to improve the platform’s security, which is something it has done before.
But Steinberg also told the Journal that it is also “extremely important that we do everything we can to protect the people who are using the platform.”
He went on to say that Movie Tickets will “work with the police department, the SEC, and any other authorities who have any knowledge of the matter.”
Steinberg did not say if this meant MovieTickets would have to make changes to its existing processes to make sure that it can continue to function as a platform for tickets sold to scalpers.
We will continue working on these things, he added, adding that the “next step is that we’re going to work with the industry to get a system that’s a little more secure, but it will be a system we can roll out over time.”
Steinberger also said that he believes “there’s an enormous amount of room for improvement” on MovieTickets, but that “everyday people are going to use the platform,” and that “they’re going have to trust us.”
As the world continues to watch MovieTickets go through its own transformation, it is a good time to take a look at some of the things the company will be doing to try and prevent its scalping problems from recurrence.
Steinbrings overhaul to movie ticketing is a step in the right direction, but more needs to be done.
It’s not just the scalping issues that need addressing, though.
There’s also the fact that MovieTheres been hit with a slew of other complaints about its user interface, including its ability to allow users to pay using debit cards or credit cards, and it has not always been able to respond to these complaints in a timely fashion.
That’s something that’s likely to become a problem with the new company, as it is expected to begin rolling out new features to its platform.
In a statement to the Wall St Journal, MovieThents general counsel said that “there is no way to have an audit or any meaningful data on transactions that have taken place before,” adding, “The MovieTickets team will be working with law enforcement and other entities to address these concerns as soon as possible.”
It’s unclear what this means for the company in terms of its future plans, but the company did